In Dragon's Den, what product did Levi Roots present to the investors?

Levi Roots presented Reggae Reggae Sauce to the investors on Dragon's Den.

The sauce is a Caribbean-style jerk barbecue sauce associated with Roots's Jamaican heritage and musical career. His televised pitch introduced the product to a national audience and helped secure the investment needed to expand production and distribution.

Roots proposed the business in exchange for investment while explaining the product's distinctive flavor and branding. Peter Jones and Richard Farleigh backed the venture, giving the brand both funding and experienced business support.

A common mix-up is to describe the product simply as jerk sauce. Although jerk seasoning and Caribbean cooking are central to its identity, “Reggae Reggae Sauce” is the specific branded product name requested in the Dragon's Den pitch.