On Dragon's Den, Trunki inventor Rob Law offered 10% of the business for a £100,000 investment.
Law presented Trunki as a ride-on suitcase designed for children. The product was intended to make travelling easier and more entertaining for young passengers, while also functioning as practical luggage. The dragons did not make a deal with him during the pitch.
The appearance became one of the programme's most discussed missed opportunities. Trunki went on to become a successful international product, and its later performance is often used when discussing businesses that were rejected by the dragons. The story is sometimes misstated as a deal that the panel accepted, but no investment was agreed in the episode.
Trunki was developed by the British company Magmatic. Its design grew from Law's earlier work on children's luggage and his interest in making travel products more engaging. The business later expanded its product range beyond the original ride-on suitcase.