In Dragon's Den, what is the name of the sauce brand that entrepreneur Levi Roots pitched in 2007?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den in 2007.

Roots, whose real name is Keith Valentine Graham, appeared on the programme seeking investment for a Caribbean-style jerk barbecue sauce. He secured a deal with Peter Jones and Richard Farleigh, although the final business arrangement differed from the on-screen proposal.

The pitch became one of the show's best-known success stories because Roots combined a distinctive product with a memorable musical presentation. The sauce was linked to the recipe used by Roots at Notting Hill Carnival and other events before the television appearance.

Reggae Reggae Sauce later became the flagship product of the Levi Roots brand. The story is often shortened to “Levi Roots won Dragon's Den,” but the important distinction is that the entrepreneur, not the sauce, was the person pitching the company.