In Dragon's Den, what is the name of the sauce brand created by musician Levi Roots?

Reggae Reggae Sauce is the sauce brand created by musician Levi Roots and presented on Dragon's Den.

Roots pitched his Caribbean jerk barbecue sauce on the programme in 2007. He secured investment from Peter Jones and Richard Farleigh, helping turn a small food business into a widely distributed brand. The sauce became one of the show's best-known success stories and helped establish Roots as both an entrepreneur and a food-brand personality.

The name is sometimes confused with other Caribbean or Asian sauce brands, including Encona and Blue Dragon, but those are different products. Reggae Reggae Sauce is specifically linked to Roots, his music career and the Dragon's Den pitch that brought the brand national attention.