In Dragon's Den, what is the name of the entrepreneur-investor panel?

The entrepreneur-investor panel on Dragon's Den is called the Dragons.

Each entrepreneur enters the studio and presents a business proposal to several investors, who are collectively known as the Dragons. The name matches the programme’s title and gives the panel its distinctive identity in British popular culture.

The Dragons question contestants about sales, profit, valuation, ownership and plans for growth. They may offer all or part of the requested investment, negotiate different terms, or decline to participate. A contestant who fails to secure any deal is commonly described on the programme as receiving no investment.

The term is specific to the British format and should not be confused with the American programme Shark Tank, where the investor panel is called the Sharks. Individual Dragon line-ups have changed repeatedly since the UK series began, but the collective name has remained part of the format.