In Dragon's Den, what is the name given to the programme's investor panel?

The story behind the answer

In Dragon's Den, the programme's investor panel is called the Dragons.

The name reflects the show's title and the role played by its investors. Entrepreneurs enter the Den, present their products or businesses, and answer questions about sales, costs, valuation and growth. Each Dragon may then offer money, request a share of the company, or decline to invest.

The panel has changed repeatedly across the programme's history. It has included business figures such as Peter Jones, Deborah Meaden, Touker Suleyman and Duncan Bannatyne. The lineup can vary by series, so the term Dragons refers to the panel as a group rather than to one fixed set of people.

Viewers sometimes confuse the British show's terminology with Shark Tank, the US adaptation whose investors are called Sharks. The Canadian programme retains the Dragons name. In all versions, the central idea is similar: entrepreneurs negotiate directly with experienced investors in front of the cameras.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: