In Dragons' Den, what is the investors' collective nickname?

In the British television series Dragons' Den, the investors are collectively called the dragons.

The title uses the image of an entrepreneur entering a den occupied by powerful, demanding investors. Each dragon is an established businessperson who can potentially provide capital, contacts and commercial expertise. A pitch can end with an offer, a refusal or negotiations over valuation and ownership.

The term is specific to the British branding, although related versions use different animal metaphors. The American adaptation is called Shark Tank, while the original Japanese programme used tigers. These names can cause confusion when viewers discuss the worldwide format.

The nickname is more than a casual description: it is part of the programme's official identity and appears in episode descriptions, promotional material and discussions of the investor panel. Individual dragons are still normally identified by their personal names.