In Dragon's Den, what is the investors' collective nickname?

In Dragon's Den, the investors’ collective nickname is “the Dragons.”

The name reflects the programme’s premise: entrepreneurs enter a room where powerful investors scrutinise their businesses and decide whether to offer money in exchange for equity. The metaphor creates the show’s central dramatic image, with founders attempting to survive a demanding business interrogation.

Each investor is individually called a Dragon, and the panel changes from series to series. Notable Dragons have included Peter Jones, Deborah Meaden, Duncan Bannatyne, Theo Paphitis, Touker Suleyman and Sara Davies.

The term is specific to the British format and its international naming family. Viewers sometimes call the investors “sharks” because the US programme Shark Tank uses that nickname. In the BBC series, however, the canonical collective term is “the Dragons,” matching the title of the programme.