In Better Call Saul, what is the name of the restaurant chain owned by Eladio Vuente’s cartel associate?

In Better Call Saul, the restaurant chain owned by cartel associate Gus Fring is Los Pollos Hermanos. Gus presents the business as a successful fried-chicken company, while secretly using parts of its operation to support his drug enterprise.

The chain’s flagship restaurant is in Albuquerque, where Gus maintains a carefully controlled public image as a polite and respected businessman. Los Pollos Hermanos provides a cover for meetings, logistics, employees, and money connected to Gus’s criminal network. Its bright branding contrasts deliberately with the violence hidden behind the business.

The name means “The Chicken Brothers” in Spanish. Los Pollos Hermanos was introduced in Breaking Bad and becomes an important recurring location in Better Call Saul. It is not owned by Eladio Vuente personally, and Madrigal Electromotive is a separate corporate entity connected to the same broader operation.