In Better Call Saul, what alias does Jimmy use when selling prepaid phones?

Jimmy uses the alias Saul Goodman when selling prepaid phones in Better Call Saul.

Before fully adopting Saul Goodman as his legal identity, Jimmy tests the name while marketing inexpensive “burner” phones to customers who want privacy. The phrase is a pun on “it’s all good, man,” reflecting Jimmy’s talent for memorable advertising.

The phone-selling operation shows Jimmy gradually moving away from conventional legal work and toward services for criminals. It also demonstrates how he turns a nickname into a recognizable commercial brand, eventually using it for his law practice.

Saul Goodman is sometimes confused with Gene Takavic, the identity Jimmy uses after hiding in Omaha, or Viktor St. Claire, an alias used during scams. Saul is the professional and criminal persona most associated with Jimmy’s Albuquerque career.