Rob Law presented Trunki on BBC's Dragons' Den when seeking investment for his children's ride-on suitcase brand.
Trunki is a children's suitcase designed so that a child can sit on it and ride or be pulled along while travelling. Rob Law developed the concept as a practical way to make journeys more engaging for children and easier for parents. The product became one of Britain's best-known examples of design-led children's travel equipment.
Law appeared on Dragons' Den in 2006. Although the televised pitch is frequently remembered because the product was distinctive and visually easy to understand, the business story continued beyond the programme. Trunki went on to receive design recognition and became an international product brand.
Trunki is the brand name, not the generic description of the product. It is sometimes confused with ordinary wheeled children's luggage or ride-on suitcases made by other companies, but the Dragons' Den pitch centred on Law's Trunki design.