Rob Law presented the children's ride-on suitcase Trunki on BBC's Dragon's Den.
Law designed Trunki as luggage that children could sit on and ride while travelling. The concept was intended to make airport and holiday journeys easier for families by combining storage with a child-friendly ride-on shape. He pitched the product to the dragons, but the presentation did not result in an investment deal.
Trunki later became a widely recognised travel product and won design attention in the United Kingdom. The story is sometimes mixed up with other famous Dragon's Den rejections, including Tangle Teezer. Rob Law is the Trunki inventor, while Shaun Pulfrey is associated with the Tangle Teezer. Neither product received the deal sought during its notable pitch.