Hilary Devey founded Pall-Ex before becoming a Dragon on BBC's Dragons' Den.
Pall-Ex is a palletised freight distribution network. It was established in 1996 and connects independent transport firms so they can move palletised goods across the United Kingdom and internationally. This network model allowed smaller hauliers to collaborate on national deliveries rather than compete entirely as isolated businesses.
Devey's logistics background was central to her public profile. She joined Dragons' Den in 2011, replacing James Caan, and became known for her direct questioning and interest in businesses with strong operational potential. Her career is sometimes confused with that of other Dragons whose companies were in retail, property or technology; Pall-Ex specifically belongs to the freight and logistics sector.
The company name is often written with a hyphen and capital letters: Pall-Ex. It should not be confused with Palletline, another British pallet distribution network.