Peter Jones is the Dragon's Den entrepreneur who has appeared as a dragon since the show's 2005 launch.
Jones is a British entrepreneur and investor whose business interests have included mobile phones, technology and retail. He was part of the original regular investment panel when the BBC programme began in 2005, alongside Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Theo Paphitis.
The programme is the British version of the international Dragons' Den format, in which entrepreneurs present businesses to wealthy investors and negotiate for investment. Jones became particularly associated with the series because he remained a regular dragon across many subsequent series, while several other original panel members left and were replaced.
A common mix-up is confusing the show's British dragons with investors from Shark Tank, the related American format. Peter Jones is also sometimes described only as a television personality, but his role on the programme reflects his wider career as a business owner and investor.