In BBC's Dragon's Den, which Dragon is associated with the lingerie brand Ultimo?
Answer
Michelle Mone
Answer
Michelle Mone
In the BBC's Dragon's Den, Michelle Mone is associated with the lingerie brand Ultimo.
Mone founded Ultimo, a lingerie company that became known for fashion-led designs and high-profile marketing. The brand helped establish her public reputation as a Scottish entrepreneur before and alongside her appearances as a television business investor.
Ultimo is a brand association rather than the name of the company that defines every part of Mone’s career. Her business activities later extended into other fields, while the lingerie brand remained the clearest identifier of her early entrepreneurial success. Viewers can confuse Ultimo with brands linked to other Dragons, especially because the programme has featured investors from fashion, design and retail. The specific connection is Michelle Mone and Ultimo. This fact also explains why Mone was often viewed as a particularly relevant investor for consumer products, fashion businesses and brands aimed at a broad retail market.
Source: Wikipedia · fact-checked Oct. 2026