Nick Jenkins founded Moonpig, the online greeting-card company, before becoming a Dragon on BBC's Dragons' Den.
Jenkins launched Moonpig in 2000 after identifying an opportunity for personalised cards ordered through the internet. Customers could add names, photographs and messages, making the service different from buying a standard card in a shop. The company became known for its distinctive animal-themed branding and personalised products.
Jenkins joined Dragons' Den as an investor in 2015 and appeared in the programme for two series. He was notable for his background in internet retail rather than traditional manufacturing or high-street commerce. He later left the panel, but his association with Moonpig remained the clearest fact linking him to the business world.
Moonpig is sometimes confused with other online businesses founded by Dragons, but its founder is Nick Jenkins. The company later expanded beyond cards into flowers, gifts and other celebratory products.