Nick Jenkins founded Moonpig before becoming a Dragon on BBC's Dragon's Den.
Moonpig is an online greeting-card company established in 2000. Its service allows customers to select designs, personalise cards and arrange delivery, combining the traditional greeting-card market with internet ordering.
Jenkins built the company after recognising an opportunity in personalised cards. Moonpig became a major online brand and was later associated with a wider group of personalised-gifting businesses.
Jenkins joined Dragon's Den as an investor in series 13. He is sometimes confused with founders of other online marketplaces that later appeared in the programme, but Moonpig is the company most specifically associated with his entrepreneurial career. The company name is written as one word, with a capital M.