Laura Tenison founded the children's clothing and maternity retailer JoJo Maman Bébé.
The company began as a mail-order business and grew into a specialist retailer serving parents, babies and children. Its range has included maternity clothing, babywear, nursery goods and children's clothing. The brand name combines “JoJo” with the French expression “maman bébé,” helping signal its focus on mothers and young children.
Laura Tenison is associated with Dragon's Den as an entrepreneur who appeared on the programme, rather than as a permanent Dragon. This distinction matters because the show has featured both business founders seeking investment and investors sitting on the panel.
JoJo Maman Bébé is sometimes confused with general high-street children's retailers. Its specialist maternity and baby focus is the useful identifying detail, while Laura Tenison is the founder connected with the business.