Peter Jones is the Dragon who founded Phones International Group, a technology and communications business.
Jones established Phones International Group in 1998. The company operated in mobile communications and related technology, contributing to his reputation as an entrepreneur with expertise in the telecommunications sector. He later became one of the most recognisable investors on the BBC’s Dragon's Den.
His wider business interests have included technology, media, property and retail. Jones also established the Peter Jones Foundation, which supports education and entrepreneurship. These interests help explain why he has often been associated with pitches involving scalable products, consumer technology and ambitious growth plans.
Phones International Group is not the same business as Phones 4u. Phones 4u was founded by John Caudwell and Brian Caudwell, whereas Phones International Group was founded by Jones. Similar names can therefore create a misleading connection between two separate British telecommunications businesses.