In BBC Dragon's Den, what sauce did musician Levi Roots pitch to the Dragons in 2007?

Levi Roots pitched Reggae Reggae Sauce on BBC Dragon's Den in 2007.

Roots, whose real name is Keith Valentine Graham, presented his Caribbean-style sauce and business plans to the Dragons. The pitch became one of the programme's best-known success stories because Roots combined a distinctive product with a memorable musical performance.

The deal offered Roots £50,000 in exchange for a 40% share of the business. Peter Jones and Richard Farleigh agreed to invest, helping the sauce move from a small-scale operation toward supermarket distribution. The product was later sold under the Reggae Reggae brand, which expanded into marinades, cooking sauces and other Caribbean-inspired foods.

A common mix-up is to call the product simply “Levi Roots sauce”. Reggae Reggae Sauce is the specific name associated with the Dragon's Den pitch, while Levi Roots is the entrepreneur and brand personality behind it.