In 2015, Under Armour acquired which fitness app for $475 million?

In 2015, Under Armour acquired the fitness app MyFitnessPal for approximately $475 million.

MyFitnessPal was founded in 2005 as a calorie-counting website and app. Its central feature was a large food database that let users record meals, calories, nutrients, exercise, and weight goals. That user-generated tracking data made it attractive to Under Armour as the apparel company expanded beyond clothing into digital health and connected fitness.

The acquisition was announced in February 2015 and closed on March 17, 2015. Under Armour’s filing reported a final adjusted transaction value of $474 million, which is commonly rounded to $475 million in news coverage and trivia references. Under Armour acquired Endomondo around the same time for a separate, much smaller sum.

A common mix-up is confusing MyFitnessPal with Fitbit or Runkeeper. Fitbit was primarily associated with wearable activity tracking, while Runkeeper focused on running. MyFitnessPal’s distinctive identity was nutrition and calorie logging, although it also included exercise-tracking features.