In 1962, what symbol replaced Speedee as McDonald's corporate logo?
Answer
The Golden Arches
Answer
The Golden Arches
In 1962, the Golden Arches replaced Speedee as McDonald’s corporate logo.
Speedee, a chef character based on the “Speedee Service System,” had represented McDonald’s earlier identity. As the company expanded, its branding shifted toward the architectural arches associated with its restaurants.
The first Golden Arches logo used two yellow arches joined by a line, creating an “M” shape. The design was based on the distinctive arches incorporated into many McDonald’s buildings during the 1950s.
The Golden Arches are sometimes confused with the original restaurant architecture or with Ronald McDonald, but they became the company’s principal corporate symbol. The logo was later simplified, yet the recognizable yellow arches remained central to McDonald’s global branding.
Source: Wikipedia · fact-checked Sept. 2026