Grand Theft Auto V generated about $815 million in revenue during its first 24 hours of release.
The widely reported figure was approximately $815.7 million in worldwide retail sales on 17 September 2013, when the game launched for PlayStation 3 and Xbox 360. That represented roughly 11.21 million copies sold in a single day, an extraordinary opening even for one of the industry’s biggest franchises.
The result broke the previous first-day entertainment sales record and far exceeded analyst expectations. Take-Two Interactive, Rockstar’s parent company, reported more than $800 million in retail sales during the first 24 hours. The exact figure is often rounded to $815 million in trivia references.
GTA V then passed $1 billion in sales after only three days, becoming the fastest entertainment product to reach that milestone at the time. These first-day figures refer to launch-period retail revenue, not the game’s eventual lifetime earnings, which grew dramatically through later console versions and Grand Theft Auto Online.