Entrepreneur Levi Roots received £50,000 in his original Dragons' Den deal.
Roots appeared on the programme with his Reggae Reggae Sauce, a Caribbean-style jerk barbecue sauce based on his recipe. The televised pitch attracted investment from Peter Jones and Richard Farleigh, who offered capital in return for a substantial equity stake.
The appearance helped transform the sauce from a market-stall product into a nationally recognised brand. People sometimes remember the deal only as a Peter Jones investment, but Richard Farleigh was also involved in the original on-screen agreement. The £50,000 figure refers to the investment amount, not the percentage of the company offered.