How many global views did the Season 3 trailer get in its first 24 hours?

The Season 3 trailer for The Mandalorian received 83.5 million global views in its first 24 hours.

The trailer was released on January 16, 2023, during Monday Night Football, then became available online. Disney reported that its combined global performance reached 83.5 million views during the opening day, making it the most-viewed trailer at that point for a Star Wars Disney+ series.

That figure surpassed the previous benchmark associated with Obi-Wan Kenobi, whose trailer drew about 58 million views in its first 24 hours. The comparison is important because these figures count a broad promotional launch rather than only views on one official YouTube upload; broadcast exposure and multiple platforms contributed to the total.

The third season itself premiered on Disney+ on March 1, 2023, and ran for eight episodes. Its marketing emphasized Din Djarin’s return to Mandalore, Grogu’s developing abilities, and Bo-Katan Kryze’s increasingly central role in the Mandalorian story.