Dior is known as a leading house of what type of fashion?

Dior is known as a leading house of haute couture. The French term refers to the creation of made-to-measure, highly crafted garments produced under strict industry standards, rather than ordinary mass-market clothing.

Christian Dior established his fashion house in Paris in 1946, and its first collection appeared on 12 February 1947 at 30 Avenue Montaigne. The collection’s dramatic silhouette—rounded shoulders, a tightly defined waist and a long, full skirt—became known as the “New Look.” It helped re-establish Paris as the centre of luxury fashion after the Second World War.

Haute couture is often confused with ready-to-wear. Ready-to-wear garments are produced in standardized sizes for broader sale, while couture pieces are individually fitted and may require extensive handwork. Dior has also produced ready-to-wear, accessories, perfumes and menswear, but haute couture remains central to its historic identity and prestige.