At what tortilla factory did Carranza sell triangle chips for a dime a bag?

The story behind the answer

At what tortilla factory did Carranza sell triangle chips for a dime a bag? At El Zarape Tortilla Factory.

Rebecca Webb Carranza popularized the triangular tortilla chip in the 1940s at the El Zarape Tortilla Factory in southwest Los Angeles. She and her husband operated a Mexican delicatessen and tortilla factory using an automated machine, which sometimes produced misshapen tortillas.

Rather than discard those imperfect tortillas, Carranza cut them into triangles, fried them, and sold the crisp pieces as a snack for ten cents per bag. The story is often connected with the broader rise of tortilla chips in the United States, although similar fried tortilla foods already existed in Mexican cuisine.

This episode is sometimes confused with the invention of nachos, which are generally credited to Ignacio Anaya in 1943 at a restaurant in Piedras Negras, Mexico. Carranza’s contribution was instead central to popularizing the packaged triangular chip, a format that later became common in restaurants and supermarkets.

Source: Wikipedia · fact-checked Sept. 2026

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