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Which McDonald's promotional meal, introduced in 1979, became a major part of the brand's family image?
Answer
Happy Meal
Which McDonald's slogan was introduced in 2003 as the company's global branding campaign?
Answer
I'm Lovin' It
What was the name of McDonald's 1960s animated advertising world featuring Ronald McDonald and food characters?
Answer
McDonaldland
Which 1950s McDonald's design feature inspired the later Golden Arches brand symbol?
Answer
The restaurant’s architectural arches
What was the name of McDonald's moon-headed character used in late-night advertising?
Answer
Mac Tonight
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Which 1950s McDonald's design feature inspired the later Golden Arches brand symbol?
Answer
The restaurant’s architectural arches
Which McDonald's character was a police officer and friend of Ronald McDonald?
Answer
Officer Big Mac
Which McDonald's restaurant became the company's first location in Japan when it opened in 1971?
Answer
Mitsukoshi Ginza
Which McDonald's character was known as the chain's burger-stealing masked thief?
Answer
The Hamburglar
Which McDonald's slogan was used before “I'm Lovin' It” and focused on smiling?
Answer
We Love to See You Smile
What was McDonald's first menu item sold under the Big Mac name?
Answer
The Big Mac