Trivia questions and answers, drawn fresh from the well

• Hard Hard difficulty.
• H M

Who became H&M Group’s chief executive officer in January 2024?

Answer

Daniel Ervér

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• Hard Hard difficulty.
• H M

Which city was home to H&M’s first store outside Scandinavia?

Answer

London

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• Hard Hard difficulty.
• H M

What was H&M’s first designer collaboration with a footwear-focused luxury brand?

Answer

Jimmy Choo

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• Easy Easy difficulty.
• H M

Which fashion icon collaborated with H&M on a collection launched in 2022?

Answer

Iris Apfel

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• Intermediate Intermediate difficulty.
• H M

Which Spanish fashion house collaborated with H&M on a collection released in November 2023?

Answer

Rabanne

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• Easy Easy difficulty.
• H M

Which luxury footwear brand collaborated with H&M on a collection released in 2009?

Answer

Jimmy Choo

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• Hard Hard difficulty.
• H M

Which Japanese city hosted H&M’s first store in Japan, opened in 2008?

Answer

Tokyo

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• Intermediate Intermediate difficulty.
• H M

In what year did H&M begin its global garment-collecting initiative?

Answer

2013

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• Intermediate Intermediate difficulty.
• H M

Which Indian city hosted H&M’s first store in India, opened in 2015?

Answer

New Delhi

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• Easy Easy difficulty.
• H M

Which designer created H&M’s first major designer collaboration, released in 2004?

Answer

Karl Lagerfeld

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• Hard Hard difficulty.
• H M

Which designer created H&M’s 2005 collaboration collection, the retailer’s second major designer partnership?

Answer

Stella McCartney

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• Easy Easy difficulty.
• H M

What was the name of H&M’s first Swedish store before the company became Hennes & Mauritz?

Answer

Hennes

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