NewJeans was the first girl group created by ADOR, a HYBE sub-label. The group debuted in 2022 with members Minji, Hanni, Danielle, Haerin, and Hyein.
ADOR was established by HYBE in 2021 and was led creatively by Min Hee-jin, who had previously worked with SM Entertainment. NewJeans was introduced with an unusually low-key rollout: the music video for "Attention" appeared without a lengthy traditional teaser campaign.
The group's name refers both to timeless blue jeans and to "new genes," suggesting music for a new generation. Their early releases, including "Hype Boy," "Cookie," and "Hurt," helped establish a minimalist style blending pop, R&B, and electronic music.
NewJeans is sometimes confused with HYBE's other girl groups, such as LE SSERAFIM and ILLIT, but those groups belong to different labels within the wider HYBE structure.