Who invented Eggo frozen waffles in 1953?

Frank Dorsa invented Eggo frozen waffles in 1953.

Dorsa was a San Jose, California, food inventor who worked with his brothers on several food products before creating the frozen waffle process. His innovation allowed waffles to be cooked, frozen, packaged, and later heated by consumers, removing the need to prepare batter and cook waffles from scratch.

The Dorsa family’s earlier products help explain the Eggo name. In 1932, the brothers developed Eggo Mayonnaise, and the name was later used for waffle mix, potato chips, and other foods. The frozen waffle became the product most strongly associated with the brand.

Eggo waffles were initially known as Froffles, a name formed from “frozen waffles.” Kellogg Company later acquired the brand, and its “L’Eggo my Eggo” advertising slogan helped make the product widely recognizable. The slogan was developed by Leo Burnett in 1972, but Burnett did not invent the waffles themselves.