Who founded Oakley in 1975?

Jim Jannard founded Oakley in 1975.

Jannard started the company in California, initially selling motorcycle grips under the name Oakley Grip. The business later expanded into goggles, eyewear, and other products for action sports and outdoor activities.

Oakley became known for technical materials, wraparound shapes, and designs aimed at cycling, motorcycling, skiing, and other sports. Its sunglasses often emphasize impact resistance, lens performance, and close-fitting frames rather than only traditional fashion styling.

A common mix-up is confusing Oakley’s founder with athletes who later helped popularize the brand. Oakley built strong relationships with professional sports and action-sports figures, but those ambassadors were not the company’s founder. The company was acquired by Luxottica in 2007.