Who created the Coca-Cola script name and logo lettering in 1886?

Frank M. Robinson created the Coca-Cola script name and logo lettering in 1886. His Spencerian-style handwriting gave the young beverage brand its enduring visual identity.

Robinson was an accountant and business partner of pharmacist John Stith Pemberton, who developed the original Coca-Cola beverage in Atlanta. Robinson suggested the name “Coca-Cola,” believing that the two capital Cs would look effective in advertising. He then wrote the name in the flowing Spencerian script commonly used in nineteenth-century business correspondence.

The lettering changed in small ways over the decades, but the basic script remained central to Coca-Cola branding. Robinson is sometimes confused with Pemberton, because Pemberton created the drink, or with Asa Griggs Candler, who later acquired the formula and built the company’s marketing operation. Robinson’s contribution was specifically the name and its recognizable written form.