Which Coca-Cola logo feature was added in 1969 as part of a major visual redesign?

The Dynamic Ribbon was added in 1969 as part of a major Coca-Cola visual redesign.

The Dynamic Ribbon is the flowing white wave associated with Coca-Cola packaging. It gave the logo a strong horizontal element and helped connect the wordmark with the red background used on many containers and advertisements.

The redesign was created during a period when Coca-Cola was organizing its visual identity across bottles, cans, signs, vehicles, and advertising. The ribbon introduced movement while preserving the distinctive script lettering that consumers already recognized.

People sometimes describe the wave simply as a stripe, but Coca-Cola branding materials call it the Dynamic Ribbon. It became one of the company’s most recognizable graphic devices and remained influential in later packaging systems, even when its shape and placement changed.