Who became Louis Vuitton's men's creative director in 2023?

Pharrell Williams became Louis Vuitton’s men’s creative director in 2023. The company announced his appointment on February 14, 2023, placing him in charge of the house’s men’s collections.

Williams succeeded Virgil Abloh, who had died in 2021. The role extended Williams’s long relationship with fashion: he had already collaborated with major brands and developed a public identity spanning music, design, streetwear, and luxury culture. His appointment also continued Louis Vuitton’s practice of selecting creative leaders with influence beyond traditional fashion circles.

Williams presented his first Louis Vuitton men’s collection during Paris Men’s Fashion Week in June 2023. The debut drew substantial attention because it merged the house’s monogram heritage with motifs associated with tailoring, travel, music, and contemporary street style.

Marc Jacobs was a former Louis Vuitton artistic director, while Kim Jones and Virgil Abloh also held important men’s design roles at the house. None is the answer to this specific 2023 appointment.