Which insurer acquired the LV.com domain after Louis Vuitton's WIPO action failed?

The insurer that acquired the LV.com domain after Louis Vuitton’s failed WIPO action was Liverpool Victoria.

The two-letter domain became valuable because “LV” is strongly associated with Louis Vuitton, but the domain was held by Manifest Information Services, also known as Manifest Hostmaster and Manifest.com. Louis Vuitton challenged the registration through the World Intellectual Property Organization in 2006, but the complaint did not succeed.

Liverpool Victoria, a British insurance business commonly branded as LV=, later acquired LV.com after rebranding activity. The domain therefore became an online address for an insurer rather than the French luxury house many visitors might expect.

The question is about the domain owner, not the company represented by the initials. Legal & General, AXA and Aviva are major insurers, but none is the answer to this specific LV.com ownership history. Liverpool Victoria later used the LV= identity across insurance, savings and investment services.