The bull on the Lamborghini emblem represents Taurus.
Ferruccio Lamborghini was born under the zodiac sign Taurus, the Bull, and he used that image as a central part of his company’s identity. Bulls also suited the brand’s intended image of power, aggression and performance.
Lamborghini had a strong personal interest in bullfighting, and several Lamborghini models were named after famous fighting bulls or bull-related traditions. This helps explain why bull imagery appears repeatedly in the company’s model names and marketing.
The emblem usually shows a gold bull on a black shield with the Lamborghini name above it. The zodiac reference is sometimes mixed up with the company’s bull-themed model names, but Taurus is the specific astrological source of the original badge concept.