Which Yahoo property did Verizon sell to SmugMug before reports it might sell Tumblr?

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The Yahoo property Verizon sold to SmugMug before reports it might sell Tumblr was Flickr.

Flickr is a photo- and video-hosting service that Yahoo acquired in 2005. When Verizon completed its acquisition of Yahoo in June 2017, Flickr became part of Verizon’s internet-media portfolio through Oath, the umbrella company that later became Verizon Media.

In April 2018, Verizon sold Flickr to SmugMug, a company known for photo hosting and photography services. The deal was part of Verizon’s broader reshaping of the former Yahoo properties. About a year later, reports said Verizon was considering selling Tumblr, creating a direct comparison between the two divestitures.

The other options do not fit this timeline. Yahoo Answers remained a question-and-answer service for much longer, Delicious was a social-bookmarking property, and GeoCities had been shut down by Yahoo in 2009. Tumblr itself was eventually sold in 2019, when Verizon Media transferred it to Automattic, the company behind WordPress.com.

Source: Wikipedia · fact-checked Sept. 2026

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