Which WordPress e-commerce plugin was launched by WooThemes in 2011?

WooThemes launched WooCommerce as a WordPress e-commerce plugin in 2011.

WooCommerce added online-store functions to WordPress websites, including product listings, carts, checkout, orders, and payment extensions. Its plugin model allowed site owners to turn an existing WordPress installation into a customizable store.

The project grew from a fork of an earlier WordPress commerce plugin called Jigoshop. WooThemes developed WooCommerce before Automattic, the company behind WordPress.com, acquired WooThemes in 2015.

A common mistake is treating WooCommerce as a separate hosted marketplace like Amazon or eBay. It is primarily software installed on a WordPress site, although merchants can add hosted services and extensions around it. Its large extension ecosystem helped make it one of the best-known tools for independent online shops.