The National Football League (NFL) announced a multi-year TikTok partnership on September 3, 2019.
The agreement brought official NFL content to TikTok’s global community as the league prepared to begin its 100th season. It included the launch of the NFL’s official TikTok account, along with highlights, sideline moments, behind-the-scenes footage, hashtag challenges, and marketing opportunities for brands.
The timing is an important clue: the partnership was announced two days before the 2019 NFL Kickoff Game between the Green Bay Packers and Chicago Bears. Its first major campaign, #WeReady, invited fans to make videos supporting their favorite teams between September 3 and September 5.
A common mix-up is confusing this announcement with later TikTok deals involving other leagues, including the NBA and WNBA. Those partnerships occurred at different times. The September 3, 2019 announcement specifically concerned the NFL, making NFL the single canonical answer.