Which U.S. city is Waffle House headquartered in?

Which U.S. city is Waffle House headquartered in? Waffle House is headquartered in Norcross, Georgia.

Norcross is a city in Gwinnett County, northeast of Atlanta, and the company’s headquarters is located in the Atlanta metropolitan area. That location reflects Waffle House’s Georgia roots: the first restaurant opened in Avondale Estates, Georgia, during Labor Day weekend in 1955.

The chain was founded by Joe Rogers Sr. and Tom Forkner. Its name came from the waffle’s importance on the original 16-item menu; waffles were reportedly the most profitable item. The business later expanded from its early Georgia locations into a large regional chain across the American South and Midwest.

Atlanta is a tempting answer because Norcross is part of the wider Atlanta metropolitan area, and Waffle House is strongly identified with Atlanta. But the question asks for the headquarters city, making Norcross the precise answer. Decatur is associated with the Waffle House Museum and the company’s local history, not its headquarters.