The oval Bugatti emblem contains the initials EB.
EB stands for Ettore Bugatti, the Italian-born founder of the company. Bugatti Automobiles was established in Molsheim in 1909, and the emblem’s red oval, white lettering, and border became closely associated with the marque’s racing and luxury cars.
The initials sit above the word BUGATTI in the traditional badge. The surrounding red field and decorative border are important parts of the classic design, but EB is the central personal reference. It honors the founder rather than naming a model, engine, or country.
Bugatti badges are sometimes confused with other performance-car emblems that use founder initials. The most useful distinction is the full composition: EB appears above BUGATTI in the oval. Ettore Bugatti’s company became famous for racing success and highly engineered road cars, while modern Bugatti operations have passed through several ownership eras.