Which trading post beside Route 66 in Arizona is famous for its “Here It Is” slogan?

The Jack Rabbit Trading Post is the Arizona Route 66 trading post famous for its “Here It Is” slogan.

The business was established near Joseph City, Arizona, and became a memorable stop for motorists traveling the highway. Its advertising was unusually effective because large signs featuring a jackrabbit appeared for long distances along the road, building anticipation before travelers reached the store.

The slogan “Here It Is” became inseparable from the attraction’s identity. The site sold souvenirs and other travel goods and used oversized roadside imagery to compete for drivers’ attention in the pre-interstate era. A large jackrabbit sign also became a popular photo opportunity.

Jack Rabbit Trading Post is distinct from Hackberry General Store, another preserved Arizona Route 66 attraction farther west. It is also separate from the Snow Cap in Seligman, which is known for Delgadillo family humor and novelty décor. These attractions are often grouped together because all rely on classic roadside presentation.