The Eras Tour helped turn live performances of Taylor Swift’s “august” into a recurring fan trend.
Swift included “august” in the Folklore section of The Eras Tour, a career-spanning concert series that began in 2023. The show presents her catalog in themed eras, and the Folklore set places the song alongside material such as “the 1,” “my tears ricochet,” and “betty.”
The performance became especially recognizable because Swift often moved through the crowd and used a guitar during the Folklore portion. Clips of the song circulated widely online, contributing to renewed interest every August and to fan-made videos using the track.
The song itself predates The Eras Tour by several years: Folklore was released in 2020. The tour did not introduce “august,” but it helped give the song a prominent visual performance and a new route into the annual social-media conversation.