Blenders is the sunglasses brand founded in 2012 by Chase Fisher in San Diego, California.
Fisher started the company after noticing an opportunity for colorful, affordable sunglasses aimed at younger consumers. Blenders grew through online sales, social-media marketing, and partnerships connected with action sports and coastal lifestyle culture.
The company’s name reflects its broad mix of colors, styles, and influences rather than a technical lens technology. Its branding is generally more playful and accessible than that of traditional luxury eyewear houses.
Blenders is often compared with other digitally native sunglasses companies, including Krewe and Roka. The key distinction is its San Diego origin and Chase Fisher’s role as founder. The company later expanded beyond sunglasses into additional eyewear and accessories, but sunglasses remained central to its public identity.