Which sportswear brand uses a three-stripe logo?

Which sportswear brand uses a three-stripe logo? Adidas is the answer.

The three stripes are Adidas’s signature trademark, typically placed along the sides of shoes or across sportswear. The company has used the design since its early years, helping make the mark one of the most recognizable symbols in athletic clothing.

Adolf Dassler founded Adidas in Germany in 1949. The stripes were first used on footwear that year, although Adidas later acquired rights to the branding associated with Finnish company Karhu Sports in 1952. The deal reportedly involved cash and two bottles of whiskey. Adidas’s nickname, “the three stripe company,” reflects how central the design became to its identity.

A common mix-up is confusing the stripes with Adidas’s different logos. The trefoil appeared in the 1970s, while the sloping three-bar “mountain” emblem became associated with performance products. The stripes themselves remain the key clue. They are a trademarked brand element, not merely decoration, and have appeared on shoes, shirts, tracksuits, packaging, and team uniforms.