Which song did Billboard compare with Taylor Swift's recurring August streaming surge for "august"?

Billboard compared Taylor Swift's recurring August streaming surge for “august” with “All I Want for Christmas Is You.”

The comparison highlights the song's seasonal listening pattern. Mariah Carey's holiday hit returns every year as Christmas approaches, while Swift's “august” experiences a predictable rise in attention during the month named in its title.

“august” originally appeared on Folklore in 2020, but fans gradually turned its title and summer imagery into an annual online ritual. Posts, memes, playlists, and short videos often reappear when August begins.

The comparison does not mean the two songs have identical chart histories or themes. One is a Christmas standard and the other is a fictional summer-romance song. Billboard's point is that both tracks have a recurring calendar-based streaming cycle.