Which song did Billboard compare to Taylor Swift’s seasonal “august” streaming pattern?

Billboard compared Taylor Swift’s seasonal “august” streaming pattern to Mariah Carey’s “All I Want for Christmas Is You.”

The comparison focuses on recurring calendar-based listening rather than musical similarity. “august” experiences a predictable rise in streams around August, while Carey’s holiday song returns to prominence every year during the Christmas season.

Both songs became catalog favorites whose popularity is strongly tied to a particular time of year. “august” benefits from its title, late-summer setting, and social-media memes, while “All I Want for Christmas Is You” is embedded in holiday playlists and seasonal traditions.

The comparison does not mean that the two songs share a genre, storyline, or release strategy. “august” is a dream-pop, guitar-pop, and soft-rock ballad from Folklore; Carey’s recording is a Christmas pop song. The parallel is specifically the recurring streaming cycle that brings an older song back into public attention each year.