Which soft drink is known as the 'Uncola'?

Which soft drink is known as the “Uncola”? 7UP is the answer.

“Uncola” is a famous advertising nickname for 7UP, a clear, caffeine-free lemon-lime soft drink. The campaign positioned 7UP as a refreshing alternative to the darker, cola-style drinks that dominated the American soda market. Its name and branding emphasized a lighter flavor profile and a different identity rather than presenting it as another cola.

The phrase became especially associated with 7UP’s advertising in the 1960s, when the “Uncola” campaign helped distinguish the brand from Coca-Cola and Pepsi. The advertisements often used bright, playful imagery and the distinctive Uncola logo, turning the contrast with cola into a memorable marketing idea.

A common mix-up is confusing 7UP with Sprite. Both are clear lemon-lime sodas, but Sprite is Coca-Cola’s brand, while 7UP was historically associated with the Dr Pepper Snapple Group and is now part of Keurig Dr Pepper. The clue “Uncola” specifically points to 7UP, not to lemon-lime soda in general.