TikTok is the social-media platform most associated with Taylor Swift’s annual “august” running trend.
Each August, creators reuse the song in videos featuring runs, beach scenes, travel memories, photo compilations, and other late-summer imagery. The format works because the track’s nostalgic mood pairs naturally with short visual montages.
The trend is sometimes described as the “August running trend,” although the videos are not limited to literal running. Some users simply post seasonal clips or caption their content with references to the song’s opening imagery and the arrival of August 1.
Instagram, YouTube, and other platforms also carry related posts, but TikTok is the platform most directly linked with the recurring trend. The song itself was released in 2020 on Folklore.